EDIT FOR JAM is a creative agency founded by Ayuka Chelsea Matsumoto and based in New York. We focus on bridal, luxury fashion, and lifestyle, offering editorial direction, writing, dress styling, brand PR, and representation. We craft refined stories and experiences that bring each client’s unique vision to life.
A Y U K A C H E L S E A M A T S U M O T O
Founder & Curator of EDIT FOR JAM
Bridal & Luxury Fashion Consultant, Stylist, and Editor
After graduating from university in Japan, Ayuka began her career as a radio DJ before gaining experience as an event coordinator on a contract basis for leading financial institutions such as Goldman Sachs, as well as major financial media. In 2014, she relocated to New York, where she has continued to build a career that bridges cultures and industries.
As a contributing writer, she has written for Elle Japan, Martha Stewart Weddings Japan, 25ans Wedding, and Mode et Mode, and has also contributed articles and conducted interviews for BRIDES and The Wed. She has been featured as a bridal professional in interviews with The Knot. As a professional with extensive experience in both bridal and fashion, she has worked closely with renowned wedding dress designers, luxury brands, and bridal boutiques around the world, also serving as a consultant.
In 2025, Ayuka launches an exclusive wedding dress styling service, drawing on her wide-ranging knowledge and experience to provide brides with a truly refined and personalized luxury experience.